Using translation services is essential when communicating with people who speak a different language. For example, if you’re planning to marry in Mexico, you must translate your official documents to Spanish. Else, you cannot convey your intentions to the Mexican authorities. That’s but one of the many scenarios where you would require translating your documents. So, should you hire a document translation company in Denver for this task? Good question. Let’s consider the alternative:
Famous Translation Fails
Sometimes, people opt to use automated translations. It works when dealing with short texts and blogs. Suppose you want to text a friend or write a short text for a social media post; you can automate it. Even then, there’s a slight chance that the translation could be wrong. But should you do it with professional documents? We highly discourage it. Below, find some famous translation fails that have proven that hiring certified translation services is worth it:
Coors Light
When this cheap beer launched its marketing ad in America, it was a hit. After all, the message was to turn it loose, and Americans enjoyed the simplicity in the ad. So, the company sought more pastures and launched the same campaign in the Spanish market. But they made a mistake- they directly translated the tagline, which read ‘suffer from diarrhea.’ Imagine convincing people to drink a beer with such effects!
McDonald’s
Nobody can deny that this fast-food chain has grown immensely and continues to do so with each year. You can imagine the work that goes into keeping such a brand alive. So, it makes sense that when the Big Mac burger was first introduced, it also made its way to France – only that in France, they named it the Gros Mec. Unfortunately, this conveyed the meaning ‘big pimp.’ Now, who was going to eat that? Picture ordering it in the chain and going, ‘hello sir, may I have the….?’
Pepsi
The fight for market share between Pepsi and Coca-Cola continues to inspire business writers. Here’s a good one for the books. When Pepsi realized the potential in the China market, it decided to make a play for it. So, they decided to use their slogan ‘Come alive with Pepsi’ – cool, direct, fun. It had everything to make for a great marketing campaign – but in America. When the same slogan was introduced to China, it loosely translated to Pepsi brings your ancestors back from the dead. Well, that was it!
Automated translators cannot pick out the differences in dialects and can soon land you in hot soup. But hiring document translation services can help you avoid such outcomes and convey your intended meaning.
Why Hire Us?
Accuracy
Our skilled and knowledgeable linguists go through every document submitted on our site. They ensure that the intended meaning is evident on the certified copies delivered to you. Moreover, they provide translations by language, ensuring that you can get a copy for each language you would like to use. For example, if you want to use a document in Italy and China, you can get copies in Italian and Chinese.
We also offer translations by document and handle both business and legal documents. You can count on us to pick out even the complexities in sensitive documents like patents and ensure that the message does not get lost in translation.
Speed
We understand that most of our clients work on a time crunch and need their documents delivered as soon as possible. But more importantly, we know that quality is essential to ensure that the certified translations can hold up for the intended use. We currently offer two options. You can get the documents delivered in the standard time, which takes 5-6 days, or you can get them rushed and delivered within 3 days. Whatever your pick, you can rest assured that our linguists will not compromise on the quality.
Have you got questions about our translation services in Denver? Reach out to us for more details.
